The Bobby Moore Fund – Raising Funds to Save Lives
Bobby was just 51 years old when he died. The Bobby Moore Fund for Cancer Research UK was set up in his memory to fund pioneering life-saving research. Our purpose is simply to bring forward the day when bowel cancer is cured. We exist to save lives, add years, make treatments kinder, inform the public and to cure. We do this using the legacy of one of the world’s greatest footballers, in partnership with the world’s leading cancer charity.
Working Together to Deliver the Solution
Working with the PFA makes a huge impact on our fundraising ambition. There support helps us to beat bowel cancer sooner. It allows us to get life-saving health messages out to ex-professional football players and a whole host of others who work in the game. Many bowel cancer cases could be prevented by changes to lifestyle. We want to educate football fans about the signs and symptoms of bowel cancer, encourage early detection and help save lives.
Bobby Moore Fund and The PFA
The Bobby Moore Fund is delighted to have continued to work with the PFA throughout 2014/15, through the support of events and making introductions to key personnel within the football community.
Football Shirt Friday
The PFA was a key partner for Football Shirt Friday, donating £10,000 to this mass fundraising event. The PFA’s involvement added gravitas, appeal and respect to this initiative.
The quick, easy and fun concept allows you to support the Bobby Moore Fund by wearing your team colours on a Friday during April, which is Bowel Cancer Awareness month and donating to the charity.
Supporters shared pictures of themselves on 17th April in their football shirts on social media with over 4,700 tweets in just one day and trending!
Staff at the PFA played their part with many taking up the challenge! The whole Community Team were at St George’s in their Shirts with the picture taken against a backdrop of Bobby receiving the World Cup.
David Seaman, Roy Hodgson, Robbie Savage and Ian Wright all supported the campaign through valuable PR and social media and in 2015 alone, Football Shirt Friday raised over £92,500.
Wembley Pitch Day in Aid of The Bobby Moore Fund
Since 2010, the Bobby Moore Fund has worked with Wembley Stadium to organise a once-in-a-lifetime opportunity for supporters to play on the famous hallowed turf. The event takes the format of re-enacting the 1966 World Cup.
In 2014, 44 supporters took part alongside 4 ex-professional footballers as team captains: Dave Beasant, Teddy Sherringham, Gaizka Mendieta and Danny Mills. All involved were in their element at the chance to play on the iconic Wembley pitch – and that’s just the ex-professionals!
Over the past four years, this event has raised over £400,000 for vital bowel cancer research and now forms a key part of the Bobby Moore Fund event portfolio.
For further information about the work that we do, and how you can help us to beat bowel cancer sooner, please visit:
www.bobbymoorefund.org and @BobbyMooreFund
Community Case Studies
We have a closer look at the processes and procedures that clubs have put in place to manage and organise their community activities.