Social Media, The Positives ...
Positive use of social media allows you to communicate and interact directly with fans thereby instilling a sense of loyalty and connection between supporters, players and clubs.
This can counteract the complaint which is sometimes made, at least by the media, that players can be too far removed from the supporters. It can also encourage fans to become more actively involved with the club for example by becoming members or attending matches more regularly.
It can act as a useful medium to impart crucial information about the club and its current activities such as, for example, information on upcoming fixtures or other news worthy items.
Blogging can help to boost your own and the club’s public image, for example, by increasing awareness about any charitable activities you undertake.
It can also enhance your own and your club’s commercial activities and revenue generation by allowing you to globally and publicly promote any commercial ventures you may have.
The use of social media platforms has become increasingly popular. As a footballer you are subject to FA regulations which can include your use of social media, find out how this affects you.